Everybody Does It
We all occasionally decide that some information is not
worth the effort needed to acquire it. But do you ever deliberately fail
to acquire relevant, valuable information? For instance, imagine you
meet a new person who is physically attractive. You want very much to develop a
relationship. You feel vague unease
about a feature of their personality. However, your wish for connection
over-rides your motivation to evaluate your hunch.
Why We Avoid Information (Even When It Could Help Us)
Have you ever put off checking your bank balance, opening a
scary-looking envelope, or asking a question because you weren't sure you
wanted the answer? You're not alone — and you're not being irrational.
Psychologists call this information avoidance: the habit of steering
clear of facts that could actually help us, simply because getting those facts
feels uncomfortable.
It's Not About Being Lazy or Uninformed
For a long time, people assumed that if someone didn't seek
out important information, it was because they didn't know better or couldn't
be bothered. But research tells a different story. Most of the time, we avoid
information because learning it comes with a cost — emotional, mental, social,
or practical.
Think about it: information that challenges what you
believe, forces you to change your behavior, or might confirm your worst fear
can feel genuinely threatening. In moments like that, not knowing can
feel safer than knowing — even though, deep down, we usually sense that
knowing would help.
Researchers have found that this kind of avoidance often
works as a self-protective strategy. It buys us time before we have to
deal with something upsetting, whether that's a health scare, money trouble, or
a rocky relationship. When we're anxious or uncertain, avoiding information can
be a way of managing that anxiety and holding onto hope a little longer — even
if it's temporary.
You can see this play out in everyday life: people put off
genetic testing because they're afraid of what it might reveal, avoid checking
their finances because they're afraid of debt, tune out political news because
they're emotionally worn out, or skip medical screenings because not knowing
feels more bearable than a diagnosis. In every case, it's not a random choice —
it's a kind of trade-off between the pain of finding out and the comfort of
staying unaware.
Not All Avoidance Looks the Same
Psychologist Julia Nolte, whose research began at Cornell
University before she moved to Tilburg University, has shown that this kind of
avoidance isn't one single behavior — it changes depending on the situation,
the type of information, and what's motivating the person at that moment.
Her work also draws an important distinction: sometimes
people passively miss out on information simply because they never
encounter it, but other times they actively choose not to learn
something — even when it would be easy to find out and would clearly be useful.
That second kind, the deliberate choice to stay in the dark, is what makes
information avoidance so interesting.
Nolte's studies also found that people avoid information for
many different reasons — to dodge emotional distress, sidestep a tough
decision, save mental energy, protect a hopeful outlook, or avoid future
regret. Interestingly, age doesn't predict this in a simple way. Older adults
aren't automatically more likely to avoid information; it really depends on the
specific situation and what matters most to them at the time.
Sometimes It's Not the Information — It's How It's
Presented
Another interesting finding: people often don't want less
information — they want it presented more simply. Research shows that people
tend to make decisions based on the general "big picture" takeaway
rather than a pile of precise numbers and details. So what looks like avoidance
might actually just be a preference for a clear summary over an overwhelming
wall of data. Give someone a short, meaningful version of the facts, and they
may be perfectly willing to engage — even if they'd have avoided the same
information buried in spreadsheets and statistics.
Avoidance Is Part of a Bigger Defense System
More recent research points out that avoiding information is
just one tool in a larger toolkit people use to protect themselves from
uncomfortable truths. If someone can't dodge the information itself, they might
instead question whether the source is trustworthy, downplay how relevant it is
to them, or dismiss what it implies. This matters because it means simply
making information more available doesn't guarantee people will accept it — if
the underlying urge to protect themselves is still there, they'll just find
another way to push the information away.
Why This Matters More Than Ever
We live in a world overflowing with information — endless
news, notifications, and algorithm-fed feeds all competing for our attention.
Given that flood, being selective about what we pay attention to isn't just
understandable, it's necessary. The real question isn't whether people
avoid information anymore. It's which information they avoid, when,
and why.
A Mix of Personality and Circumstance
Whether someone avoids information depends on both the
moment they're in and who they are as a person.
In the moment, factors like how emotionally intense a
situation is, how threatening it feels, how much uncertainty is involved, time
pressure, mental overload, and social expectations can all push someone toward
avoidance. Someone who eagerly checks their finances when things are going well
might avoid the exact same information during a financial rough patch.
As a person, certain traits make some people more
prone to avoidance across many areas of life — things like discomfort with
uncertainty, anxiety, a strong need for quick closure, a tendency to sidestep
emotions, optimism, confidence in one's own abilities, and general curiosity.
These traits shape how threatening something feels and how someone chooses to
cope with it.
Put simply: your circumstances decide when
information starts to feel costly, and your personality shapes how you
respond once it does.
What You Can Actually Do About It
Understanding why we avoid information is useful —
but the real value comes in catching yourself doing it and making a better
choice. Here are some practical takeaways:
Notice the difference between
being busy and being avoidant. Ask yourself honestly: am I truly too busy
to check this, or do I just not want to know the answer?
Weigh the cost of not knowing.
A few minutes spent facing something today can prevent a much bigger problem
down the road.
Not everything deserves your
attention. It's fine — even healthy — to ignore clickbait, outrage-bait,
and pointless social media arguments. But avoiding things that affect your
health, money, relationships, or responsibilities is a different story, and
much more costly.
Build a routine instead of
waiting to "feel ready." Set a regular time each week to open
bills, check your bank balance, or deal with medical results. A consistent
habit reduces the emotional weight of these tasks and stops small problems from
growing into big ones.
Swap fear for curiosity.
Instead of dreading what information might reveal, ask what you might learn
from it and what new options it opens up. Remember: information doesn't create
problems — it just reveals ones that already exist, usually while there's still
time to do something about them.
Don't mistake short-term relief
for long-term well-being. Avoiding a problem might feel better right now,
but it usually makes things harder later.
Make staying informed a habit,
not a crisis response — check your finances regularly, follow reliable news in
small doses, keep up with checkups, and ask questions when something's unclear.
Stick to trustworthy sources.
When something feels confusing or overwhelming, lean on credible experts rather
than rumors or sensational headlines. Quality matters more than quantity.
Talk it through with someone you
trust. Processing difficult information with a friend, family member, or
colleague can make it easier to handle and can offer perspective you might be
missing on your own.
Accept that uncertainty is
normal. Ignoring a hard truth doesn't make the uncertainty go away — but
gathering more information, even incomplete information, usually helps you feel
more in control.
Remember: information is a tool,
not a verdict. Whether it's a diagnosis, a bank statement, or a performance
review, its purpose is to help you understand where you stand and make a good
decision — not to define or discourage you.
A simple daily check-in: before you put off learning
something, ask yourself — Will this help my future? Will knowing help me
make a better decision? Will waiting make things harder to fix? If the
answer to any of these is yes, it's usually worth facing the information now
rather than later.
References
Howell, J. L., & Shepperd, J. A. (2016). Establishing an
information avoidance scale. Psychological Assessment, 28(12),
1695–1708.
Meese, W. B., Hua, J., & Howell, J. L. (2024).
Information avoidance: An interchangeable strategy of self-protection. Social
Science & Medicine, 354, 117065.
Nolte, J. (2023). The age of avoidance? The roles of
context, cognition, and affect in adult age differences in decision avoidance (Doctoral
dissertation, Cornell University).
Nolte, J., Deng, S. L., & Löckenhoff, C. E. (2021). Age
differences in media consumption and avoidance with respect to COVID-19. The
Journals of Gerontology: Series B, 77(4), e76–e82.
Nolte, J., Deng, S. L., & Löckenhoff, C. E. (2023).
Information avoidance in consumer choice: Do avoidance tendencies and motives
vary by age? Experimental Aging Research, 49(2), 112–129.
Nolte, J., Löckenhoff, C. E., & Reyna, V. F. (2022). The
influence of verbatim versus gist formatting on younger and older adults'
information acquisition and decision making. Psychology and Aging, 37(2),
197–209.
Sweeny, K., Melnyk, D., Miller, W., & Shepperd, J. A.
(2010). Information avoidance: Who, what, when, and why. Review of
General Psychology, 14(4), 340–353.