Monday, December 1, 2025

More Important Than Sweet Potatoes: Reactance Motivation

No, this blog is not really about sweet potatoes. It just begins with a sweet potato story. 

I attended a Philadelphia Catholic elementary school, and like many students there, had lunch in the cafeteria. In approximately second grade, I remember queuing up to be served. A nun stood behind the line, monitoring what went on the trays. When I passed without getting sweet potatoes, she stopped the line and told the server to plop a blob of canned cold sweet potatoes on my tray. I did not eat them, and stood to go to the school playground for recess. However, the nun pushed me back down in my seat and told me to finish eating. I replied, "But sister, I don't like sweet potatoes". Undeterred, she stood there behind me until the school bell signaled that it was time to return to class. I never did eat the sweet potatoes, and she was not happy about that. So, what does that have to do with anybody? It’s all about reactance motivation.

Psychological reactance theory was first introduced by Jack Brehm (1966) to explain why individuals resist when they perceive their freedom of choice is being threatened. Reactance is defined as an unpleasant motivational arousal that occurs when people feel their autonomy is restricted (Rosenberg & Siegel, 2025). In the cafeteria story, the nun’s insistence that I eat the sweet potatoes represented a direct threat to my freedom to choose what I consumed. The stronger the pressure, the stronger the reactance response became. Rather than complying, I resisted—even though the cost was missing recess.

Reactance is not simply stubbornness; it is a psychological mechanism designed to protect perceived freedoms. When individuals feel coerced, they often respond by asserting their autonomy, sometimes by doing the opposite of what is demanded (Steindl et al., 2015). In this case, the nun’s authority amplified the sense of restriction, which intensified my motivation to resist. The sweet potatoes became symbolic of lost freedom rather than just food.

This phenomenon has broader implications. Reactance motivation explains why people resist persuasion in family settings, health campaigns, political messaging, or even everyday interpersonal interactions. For example, when individuals are told they “must” adopt a certain behavior, they may reject the message outright, even if the behavior is beneficial (Rosenberg & Siegel, 2025). The cafeteria incident illustrates how coercion can backfire, producing resistance rather than compliance.

Understanding reactance is crucial for families, educators, leaders, and advocates. Strategies that emphasize choice, autonomy, and collaboration are more effective than those that rely on force or pressure. In the family and in the classroom, offering individuals options rather than mandates can reduce resistance. In public health, framing recommendations as empowering rather than restrictive can increase acceptance.

The sweet potato story is thus more than a childhood memory; it is a vivid example of how psychological reactance operates in everyday life. When freedom is threatened, even in small ways, people are motivated to restore it. The lesson is clear: persuasion works best when it respects autonomy.

Some might legitimately assert that elementary school-aged Peter merely was being disobedient. After all, sweet potatoes are nutritious, and children should be taught respect for authority. So, I feel compelled to end by briefly addressing how families can maintain authority while supporting healthy identity development.

Excessive coercion fosters not only psychological reactance but also, in the extreme, negative identity formation. The latter is an identity formed in opposition to unfair societal expectations. For example, when continually forced to try to achieve standards that they truly cannot attain, they might seek success in antisocial behavior.  Less extreme—but more common—than negative identity formation is the adoption of negative ideation and negative communication.  There, it’s not so much negative behavior, but obstreperous and negative talk. Families can mitigate these risks by enforcing rules through clarity, collaboration, and respect. Such strategies not only reduce resistance but also empower people to internalize positive identities rooted in autonomy and responsibility. Ultimately, effective rule enforcement requires balancing authority with empathy, ensuring that boundaries guide rather than suffocate identity development.

References

Brehm, J. W. (1966). A theory of psychological reactance. Academic Press.

Rosenberg, B. D., & Siegel, J. T. (2025). Psychological reactance theory: An introduction and overview. Motivation Science, 11(2), 133–138. https://doi.org/10.1037/mot0000376

Steindl, C., Jonas, E., Sittenthaler, S., Traut-Mattausch, E., & Greenberg, J. (2015). Understanding psychological reactance: New developments and findings. Zeitschrift für Psychologie, 223(4), 205–214. https://doi.org/10.1027/2151-2604/a000223

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