You’re sitting on the beach, about to share a story with a
friend. You have something important to say, and how you say it will determine
whether your friend actually understands—or whether they nod politely, eyes
glazing over.
As I often have discuss, sometimes context is
the single most important factor in what we say and when. It frames
the story and helps your friend understand where you’re coming from. If you
launch into a complicated explanation about your job or a new project without
explaining why it matters, your friend might feel lost. But if you first share
why you’re excited or how this story connects to their interests, they’re more
likely to engage. Context bridges the gap between your world and theirs.
Next comes clarity—stripping away the verbal
clutter to make your message easy to grasp. If your statements meander or your
point gets buried under too many details, your friend might struggle to keep
up. Clear language—short, direct sentences—helps your message land cleanly.
That raises the issue of information compression.
Nobody wants to be stuck listening to a story that could have been summed up in
a few words. Information compression is distilling your message ; it
doesn’t mean leaving out important parts, but rather prioritizing what truly
matters. When you compress information properly, interlocutors absorb your
point without getting lost.
Finally, information specificity brings the
message to life. Generalities are like blurry photos. When you’re specific,
people see in their mind’s eye and hear in their mind’s ear the sights and
sounds that populate your thoughts. Those specifics make your
communications vivid and memorable, helping the other person truly connect to
what you’re sharing.
So, next time you’re sharing a story, explaining a plan, or
giving advice, think about context (why it matters), clarity (making it easy to
follow), information compression (keeping it concise), and information
specificity (making it come alive). Together, these elements transform your
words from a jumble of sounds into something that sticks—something that truly
resonates with listeners. After all, the best communicators aren’t
just speakers; they are bridges between hearts and minds.
To illustrate my points, imagine someone telling the story
of a bad first day at a new job. I’ll give you two versions; the first violates
the ideas I discussed and the second embodies them.
Version 1: Poor Communication (lacking context, clarity,
compression, and specificity)
"So, like, yesterday, I went to that place, you know,
and it was really, like, not what I thought it would be. I mean, there was so
much stuff going on, and I didn’t even know what to do. And then I messed up
and made a big mistake with some, like, important thing that was there, and the
person, I think, didn’t really like it. And then I had to do this other thing
with the thing, and it was all just too much, and I felt really bad after. I
hope tomorrow’s better."
Version 2: Effective Communication (with context, clarity,
information compression, and specificity)
"Yesterday was my first day at the new marketing firm
downtown, and it didn’t go as planned. First, I arrived 15 minutes late because
of a traffic accident on the interstate, which stressed me out immediately.
Then, during the team meeting, I accidentally spilled coffee on my boss’s
presentation. I apologized, but the tension lingered, and I could tell my boss
wasn’t happy. Afterward, I got assigned to a project I wasn’t fully briefed on,
and I felt overwhelmed trying to catch up. Overall, I left feeling embarrassed
and worried about how I came across."
My bare-bones communication compression of Version 1 and
Version 2 is:
Context: The first version doesn’t clarify where, when, or
even what the setting is. The second establishes where and when the event
happened (first day at a marketing firm downtown).
Clarity: The first version is vague and jumps around with
ambiguous pronouns (“the thing,” “some, like, important thing”). The second clearly
lays out what happened in sequence.
Information Compression: The first version is cluttered with
filler words and meandering thoughts. The second one is concise, but still
informative.
Specificity: The first version leaves everything open to
interpretation. The second one provides concrete details: being late because of
traffic, spilling coffee, tension with the boss, feeling overwhelmed.
Of course, it's one thing to think about communication
context, clarity, information compression, and specificity within an abstract,
intellectual exercise as now, and quite
another to consistently communicate that way in real-time. The latter, at
minimum, requires your metacognition. As I have discussed many times, to
metacommunicate is to think about thinking. In the present "communication
context" that means thinking about and following through with your best
efforts to ensure proper context, clarity, information compression, and
specificity. By doing so, you will establish common ground with your
interlocutor so that they are motivated to hear your story and understand it,
as intended.
Good morning, Peter. Thanks for this very concise guidance on successful verbal communication. Unfortunately, folks might not always practice what we know, and continue instead with old habits.
ReplyDeleteWhen I taught writing, we learned that writing with a model helped our verbal fluency as well. Also, writing allows for revision, which is atypical in speech, unless your brain is trained to review and revise before your mouth begins to move.
I just wanted to add that writing is good practice... a great way to train our thoughts to a model before we speak our mind.