It's early morning, you
are in bed with your partner, and you both have just awakened. What
do you immediately do? That depends on the state of your heart and
mind. One partner might reach out for, hold, and embrace the other,
savoring some precious moments together. To do so provides more than mutual
warmth and comfort. The activity communicates powerful messages—you
are top of my mind, my day begins with you, you have my undivided attention and
time. If instead, you awaken, reach for, and become engrossed in
your mobile device, you also are communicating clearly to your partner.
Attention and
time. No matter how rich or poor you are, these are life’s most
precious, unreplenishable resources. In the 21st century, our
limited attention and time are stolen.
Contemporary attention
and time bandits, many of whom are multi-millionaires and billionaires are
organized into a variety of cartels. A few of these thieving
conglomerates are tech hardware manufacturers, internet providers, and
entertainment producers. A mafia of others - marketers and similar
influence purveyors - assist those who traffic in attention and time theft.
Attention and time
crooks have preferred devices: personal electronic devices, such as cellphones
and computer tablets. These so-called mobile devices have an addictive
allure and permit unprecedented intrusive manipulation by persons seeking to
exploit us. Virtually all tech hardware manufacturers, internet providers,
and entertainment producers create and disseminate methods and memes to keep us
perennially focused on whatever they are promoting. The more they can do
so, the more they earn. Compulsively attached to their items and agendas,
we have little attention and time for personal activities that occupied us in
the 20th century. To cite one well-publicized and obvious example: We
rarely talk at length on the telephone anymore, and we tend to keep our
face-to-face meetings to a minimum. When we must be in the presence of
another flesh and blood person, we often interpose an electronic device between
them and us at every opportunity. Our electronic hardware, software, and
internet are specifically structured to continually present a never-ending
array of enticing stimuli to capture and monopolize our attention and time.
If you believe that the
attention and time robbers are satisfied with their success, think again.
Consider the research of Nicholas H. Lurie and his colleagues (2016).
Their paper, Everywhere and at All Attention and times: Mobility,
Consumer Decision Making, and Choice explicitly targets electronic
mobile devices and consumer decision making. They seek to advise on ways
to advance strategies to steal our attention and time through mobile
electronics by better understanding mobile ecosystems, their contexts, and the
interactions between the ecosystems, contexts, and the minds of the
consumers. To directly quote three of the many questions that they seek
to answer and exploit:
"How does mobility
affect cognitive capacity and the influence of incidental information?"
"Are mobile
decision-makers more myopic?"
"How do mobile
ecosystem capabilities and pervasivity affect socially undesirable and personal
choices?"
If Lurie and his group
succeed in their quest, electronic hardware, software, and the internet will be
all the more effective in monopolizing your attention and time. Please
note that I am not condemning all electronic devices and the persons who make,
distribute, or use them. The devices actually can and do save us
attention and time, if used with discretion. My point is that the "system"
promulgates indiscriminate, continuous, compulsive use.
Every minute of
indiscriminate, continuous, compulsive electronic device use is a minute not
spent on anything else. Only you can determine the physical- and
mental-health consequences of your personal, unique electronic device
usage. Do your devices keep you in your chair rather than moving
about? Do the devices interpose a barrier between you and authentic, in
vivo human experiences? On the other hand, do you use devices sparingly
and prudently - think Fitbit - in ways that can enhance your health? When
you awaken in the morning will you first hold, attend to, and spend time with
your partner or with your device? The choice is yours to make.
Reference:
Nicholas H. L., et
al. (2016). Everywhere and at All Times: Mobility, Consumer
Decision-Making, and Choice. Invitational Choice Symposium, Lake Louise,
Canada, May, 2016
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