Change can be positive or negative, desired or
feared. However, most people most times resist major change. Their default
is the status quo; it usually is less effortful for them to continue to feel,
behave, and think the same way that they always have. In the
emotional realm, such people might be described as “fixated” at a given level
of development. In behavioral realm, they could be said to be
“perseverating.” There is a host of ways to characterize the default
status quo.
In the realm of thought, resistance to
change sometimes is called “belief perseverance” that occurs when a person
refrains from rejecting a status quo belief even when he becomes aware of evidence
inconsistent with that belief.
Alex Filipowicz, Derick Valadao, Anderson,
Britt, and James Danckert (2016) wanted to understand whether surprising new
information was more or less likely to cause individuals to “update” their
status quo beliefs. Their research participants included non-surprise
controls and experimental subjects who were induced into one of three levels of
surprise intensity—low surprise, medium surprise, and high
surprise. Overall, surprised persons updated faster than did
non-surprised controls. And in general, the more surprising the
information, the quicker the updating tended to be. However,
some in the high surprise condition updated more poorly than others
did. The investigators suggested for some unknown reason those
poorly-updating high surprise subjects placed more faith in information with a
longer track record as opposed to one particular very new fact; they were
inclined to disregard the most recently presented information in lieu of older
information. One might infer that the confidence of those subjects was so very threatened by the highly surprising information that they
had to summarily dismiss it in order to maintain their self-esteem.
What else could determine whether or not one
uses available information that contradicts his status quo ideas? We
can find some clarification by applying a few communication
principles. Herbert Paul Grice, a renown English language professor,
proposed four relevant conversational guidelines:
Maxim of quantity – We seek just enough
information, no more and no less.
Maxim of quality - We seek correct
information.
Maxim of relation - We seek the most
relevant information.
Maxim of manner - We seek information that
is expressed as clearly and coherently as possible.
To concretize this application, imagine
that you always have thought that the benefits of exercise were being
over-hyped. You felt so because you never exercised, and you considered
yourself to be quite healthy. Your blood pressures always have been
solidly normal. And your blood sugars had been virtually
ideal. Your skepticism had been fueled by contradictory information
about exercise and health promulgated in the popular
press. So, you always ignored news factoids that advocate
exercise as a biological cure-all.
You subsequently talk to your doctor who
tells you about a new, comprehensive, state of the art National Institute of
Health research project. The study specifically was designed to
determine the health areas that exercise does and does not help. Your
doctor addresses every one of your health-relevant study questions, presenting
all this in a concise and crystal clear manner.
You now have received the new information
in a fashion fully consistent with the best known maxims of communication. Let’s
suppose that you regard the new research as highly surprising. The
issue then turns on whether you place greater faith on your previous corpus of
past information or on the new challenging information.
To my mind, as I wrote in the previous blog,
whether you change/update your exercise beliefs depends primarily on your
specific personality, and your specific contexts rather than on how surprising
or how well delivered new health information is. If you are a victim
of belief perseverance and your lifestyle is paralyzed, you need to address
your personality and contexts.
References
Filipowicz, A. et al. (2016). Rejecting Outliers: Surprising Changes Do Not Always Improve Updating. Decision, December 19. No Pagination Specified.
Grice, H. P. (1975) 'Logic and conversation'. In P. Cole and J. Morgan (eds) Studies in Syntax and Semantics III: Speech Acts, New York: Academic Press, pp. 183-98.
Grice, H. P. (1975) 'Logic and conversation'. In P. Cole and J. Morgan (eds) Studies in Syntax and Semantics III: Speech Acts, New York: Academic Press, pp. 183-98.
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