Saturday, June 11, 2016

Watch What You (and Others) Say

  Many of life's joys and sorrows are directly or indirectly attributable to what we say.  Our feelings typically result from what we say to ourselves.  If you have a 2010 Nissan and tell yourself you should have a 2016 Lexus, you might discount the benefits of your present car and obsess about the supposed wonders of the car that you do not have, resulting in brooding discontent.  Conversely, if you tell yourself that the Nissan is yours free and clear of a loan obligation and that it gets great gas mileage, the words can promote serenity  What we say also can cause interpersonal repercussions.  The old adage, “It’s not what you say but how you say it” is relevant here.  If you tell your spouse that he/she is "selfish" for eating the last two oranges in the refrigerator, you invite recrimination such as, "You are so greedy.  There were a dozen oranges in there last week; you ate the other ten!"  On the other hand, more carefully chosen words might elicit a constructive spousal response.  If you stated, "I have been eating a lot of oranges recently, we should buy a couple more next time," your partner might get your message without needing to rebut a criticism.

If you know that internal mental health and your external public relationship health are profoundly affected by the words you use, are you also cognizant of what you are saying in real time, and, more important, do you takes steps to correct maladaptive internal or interpersonal comments? "  To be cognizant in those ways, you must understand the relationships between words and emotions.

Research repeatedly has demonstrated that there are three major features of the affective/emotional meanings of words (Osgood et al., 1957): evaluation (from very positive to very negative), potency (from very strong to very weak), and activity (from very active to very passive).  For instance, saying to yourself or others, “I hate never having learned to ride a bicycle.  I just was born uncoordinated” is negative, weak, and passive.  By contrast, saying “I’m a very good bicyclist.  I got that way because I ride at least ten miles per day, rain or shine” is positive, strong, and active.

          What others say to you is no less rich in their affective influences.  Loftus and Palmer (1974) conducted a classic study demonstrating how the emotional valence of words influenced judgements.  After viewing video clips of motor vehicle accidents, subjects were asked, “About how fast were the cars going when they XXXX into each other?”  The missing verb varied across the five test groups, each fifth being given the verb smashed, collided, bumped, hit, or contacted.  The subjects estimates of car speed were:  smashed=40.8 mph, collided=39.3 mph, bumped=38.1 mph, hit=34.0 mph, and contacted=31.8 mph.  Clearly, the subjects verb-oriented emotional reactions “impacted” (pardon the pun) their speed judgements. 

The Loftus and Palmer study is an instance of “semantic prosody,” a somewhat arcane but very interesting feature of affective meaning that David J. Hauser and Norbert Schwarz (2016) believe influences our judgements.  In short, the idea is that some words tend to occur together almost exclusively in contexts that are either positive or negative, and in so appearing they promote within the listener an expectation of positivity or negativity that biases our evaluative conclusion.  In the study just reviewed, the fact that the word “car” appeared in contexts with “smashed,” “collided, “bumped,” “hit,” and “contacted” profoundly influenced our judgements in an affectively significant manner.  If in a cooking presentation one used the very same verbs to describe how potatoes were handled when making a stew, the emotional implications of the comments obviously would have been quite different.

Learn to pay attention to how you and others, especially physicians, use words to characterize matters that are important for your physical and mental health.  Know that the words will affect you.  Try to clarify both the objective and subjective features of those communications to understand what you are confronting and how to proceed in a way that is most health-facilitating.


Hauser, David J. and Schwarz, Norbert (2016).  Semantic prosody and judgment.
Journal of Experimental Psychology: General, May 30.  No Pagination Specified. http://dx.doi.org/10.1037/xge0000178.

Loftus, E. F., & Palmer, J. C. (1974).  Reconstruction of auto-mobile destruction: An example of the interaction between language and memory.  Journal of Verbal Learning and Verbal Behavior, 13, 585-589.

Osgood, C. E., P. H. Tannenbaum, and G. J. Suci. (1957).  The Measurement of Meaning.  Urbana: University of Illinois Press.

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